Marketing as a discipline remains a crucial an integral part of the real estate value chain across all asset classes (residential, commercial, office, hospitality etc.) and service offerings (brokerage, consulting, advisory etc.). Its importance and relevance cannot be overemphasized as the heartbeat of any business, to generate resources needed to ensure sustainability and profitability of the business/project. The AREM and PSD courses is designed to enable participants acquire knowledge about the real estate market and understand its dynamics as a sector player or stakeholder.
The School of Estate has painstakingly developed the course content for both courses to reflect current trends and practices in the real estate market. Additionally, we have also assembled World Class facilitators that will deliver exceptional value and equip participants with modern skill sets and competencies, needed to excel and dominate the Marketing and Sales space of the real estate industry.
Learning outcomes for the course for participants include the following listed below;