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The Exploiting Product Development Opportunities in the Real Estate Market course will equip participants with the practical and technical knowledge to identify market niche and help them in developing ideas to successfully feats both new and emerging market needs in the real estate industry.

Objective of the study

  • Participants will be able to set plans that involve making minimal mistakes and on the long run increases revenue and profits.
  • Participants should be able to develop new ideas on emerging products or help increase the performance, cost or quality of existing products.

Course Content

  • Business model innovations and product planning from a strategic marketing perspective
  • User centered new product development
  • Product innovation for new, emerging and secondary market
  • Getting value from new products and services
  • Financing real estate products (demand and supply)

Course Curriculum

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