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The Real Estate Sales Strategies Course will focus in grooming professionals in the area of marketing real estate products, giving an empirical view on the difference between sales and marketing which will involve making strategic marketing decisions, grooming a sales force, motivation and retention strategies for sales teams to successfully meet expected results, negotiate and close deals.

Course Content

  • Defining sales a s a concept
  • The psychology of selling
  • Insight into the meaning of sales and marketing
  • Understanding marketing decisions marketing decisions- 4 & 7p’s of marketing
  • Similarities and difference between sales and marketing
  • Ethics Risk and Decision Making in the Tourism and Hospitality Industry
  • Attributes of successful sales person
  • Listing of real estate products
  • Understanding the Following Concepts in Property Sales; Prospecting, Emotional, Selling, Personal Selling, Good Work Habit, Sales Presentation, Negotiation, Closing Sales, Overcoming Objections, Retention and Engagement.
  • Reward and motivation systems
  • Understanding the following concepts in property marketing; Leads, referrals, networking, traditional advertising media, new media/social media

Objective of the study

  • Participants should be able to successfully close deals.
  • Participants should be able to retain customers or clients even after the close a transaction.
  • Participants should be well equipped in interpreting marketing decisions in the real estate industry.

Who Should Attend?

  • Marketers
  • Estate agents
  • Entrepreneurs
  • Professionals
  • Investors

Course Curriculum

No curriculum found !

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