Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. This course teaches how to effectively analyze how real estate firms attempt to capture value, as well as profits, in the revenues they earn. After this course, participants will be able to contribute to the process of formulating pricing strategies for their real estate products and services, or those of their firm.
This course has an additional focus on pricing dynamics and the reaction to and by competitors, taking a highly pragmatic approach and one that is directly applicable to your day-to-day professional life.
Understand the importance of pricing and how it ultimately can affect the bottom line.
Learn about methods to help decide what the optimal price for products and services is
Know price discrimination – should all products follow the same pricing strategy or differentiate depending on the customer segment?
Develop pricing psychology and how you can manipulate customers in order to drive the highest possible price for products and services.