Real Estate marketing as a discipline remains a crucial an integral part of the real estate value chain across all asset classes (residential, commercial, office, hospitality etc.) and service offerings (brokerage, consulting, advisory etc.). Its importance and relevance cannot be overemphasized as the heartbeat of any business, to generate resources needed to ensure sustainability and profitability of the business/project. This course is designed to enable participants to acquire knowledge about the real estate market and understand its dynamics as a sector player or stakeholder.
Develop a comprehensive understanding of the real estate market
Build a foundation for effective marketing management
Understand and align corporate goals with long-range strategic plans
Develop, manage and execute marketing strategies, tactics and plans.
Lead and manage a sales force effectively
Understand customer expectations and develop meaningful long-term relationships