This course will concentrate in grooming participant on how to identify strength, weakness, opportunities and threat related to business opportunities or project planning. It will also focus on helping participants specify business objectives and assist them in identifying both internal and external factors that are favourable or unfavourable towards achieving their objectives.
Participants should be able to perform a swot analysis that will help in identifying those factors internal or external to their organisation and therefore set strategic plans towards organisational objectives.
Participants should be able to identify key performance indicators towards organisational growth.
Meaning of strategic planning and the planning process
Analysis of customers needs and wants
Analysis and BCG matrix
Basis for competitive advantage
Executing strategic plans: recruitment, training, remuneration, reward and benefits, support systems, motivation, performance measurement and management
Matching strategy with finance; sales forecasting financial planning and budgeting.