This course will focus in grooming student have a proper understanding on the market segmentation in consumers behaviour. It will also provide participants with adequate knowledge in identifying products with high competitive advantage.
Participants will have a proper understanding on consumer’s behaviour in terms of demand and supply.
They should have the ability to make decisions in identifying suitable locations that will help realise certain objectives.
Fundamentals of property demand and supply concepts
Value chain analysis
Market area delineation; definition of market area, method of market delineation, primary market and secondary market area.
Market segmentation and targeting
Market capture or penetration studies
Market absorption studies
Price determination, competition and affordability
Marketing and sales planning
Market research and feasibility studies
Branding and marketing positioning (corporate and product)