It All Begins With Personal Branding (1)
Branding is an essential focus for all professions, and real estate companies are no exception. Establishing a brand is seen as synonymous with establishing a reputation and a “face” for your company. Branding for real estate is about establishing your company’s beauty and uniqueness, a combination of your company’s personality and your individual reputation. For instance, try imagining how you sound when you are excited and at the same time calm, now imagine if your brand sounds a little just like you, but then has much more power and influence than you do, you can bet that’s exactly how you want to be perceived.
Creating a strong brand for a real estate business is a difficult task that takes time to begin and even more time to perfect. By developing a strong brand, you will have a foundation on which to build your business and success as a real estate "professional". Besides, any company wants to have that nice, fresh new character. and so do you! Your customers want to be able to quickly find and recognize that your company has the sophistication, success, and values they’re looking for.
Personal Branding For Real Estate Agents
So the first question is, Do you know what your personal brand really is? This article will walk you through the steps to creating a personal brand that will allow you to fully connect with your customers and create a thriving real estate business, understand what a personal brand is, then learn how to build your personal brand in a way that will help your real estate business thrive.
Regardless of whether you’re working on your own or in conjunction with an agency and other agents, it’s obvious that personal branding can make a huge difference in the success of your own real estate venture. Here are a few steps to building a personal brand in real estate that will help take your client business to the next level.
1. Find out what makes you different. There are so many options that are out there it can be overwhelming. What makes you different from everyone else? Put together what you know about yourself, your business and your goals that are most important to you. Once you know what you want to be known for, it’s easier to communicate your purpose with clients, prospects and the agency. Personal branding doesn’t have to be fancy or expensive, it just has to be authentic.
2. Create a website. A personal website or blog that educates, informs and speaks who you are is a great place to have conversations with clients and prospects. Put content on your site that allows your potential audience to know who you are and what you stand for.
3. Create a social media strategy. Having a strong social media presence allows you to communicate with existing and new customers, prospects and the industry itself. Your clients’ want to know when you’re doing big things and when you’re launching new products.
4. Be persistent. Presenting yourself as a person who is interested in learning and growing yourself is important for business. When you forge a path for yourself, others will want to follow.
5. Show appreciation. Show clients that you remember their investment and are grateful for the opportunity.
6. Be vulnerable. Show vulnerability to both your network and clients. Open up on a personal level about your life, emotional stability and your dreams for your company.
7. And finally, Fulfil promises. Remember to always keep promises, be honest and tell the truth. Remember that your word is gold and your business depends on it.
Personal Branding allows you to promote and reach out to your prospects on a more personal basis. Sometimes all it takes to sell that multi-million Naira property is a proper brand identity. Other aspects of Branding also include everything from visuals and graphics (Creating a logo, Choosing a colour palette, promotional materials) to customer service.
Overall, Should an agent focus on a personal brand as well as a company brand? And does it really make a difference? We will give detailed answers to the above question in the second part of this article.
