In today's hyper-competitive real estate market, talent alone isn't enough. You may know your numbers, understand market trends, and close deals with precision but if nobody knows who you are or what you stand for, your growth will hit a ceiling. This is where personal branding steps in not as...
In the world of real estate, everyone talks about land, location, and leverage. But there's a fourth “L” that rarely gets the spotlight—learning. Or, to put it more precisely, knowledge equity. Knowledge equity is the value of the information, expertise, and insight you carry as a pro...
There’s something about real estate that makes it feel like a game of numbers square meters, interest rates, ROI, and annual appreciation. But the most underestimated metric in this business isn’t on most spreadsheets. It’s not housed in your marketing budget either. It’s more intangib...
When it comes to selling your home, one of the most important decisions you’ll make is setting the right price. At the School of Estate and Business (SEB), we teach that pricing your home correctly from the start can make all the difference between a quick, profitable sale and a listing that linge...
Nigeria, Africa’s most populous nation, is witnessing rapid urbanization. Cities like Lagos, Abuja, Port Harcourt, and Kano are expanding at unprecedented rates, driven by population growth, rural-urban migration, and economic ambition. Yet, with this growth comes both promise and chal...
In the ever-evolving world of business—whether in real estate, entrepreneurship, or any service industry—the ability to sell effectively is a game-changer. But what truly sets successful salespeople apart? It’s not just natural charm or persuasive words; it’s a skill stack—a powerful...
In Nigeria’s highly competitive and capital-intensive real estate market, owning property may seem like a far-fetched dream for many aspiring investors. Rising inflation, volatile currency exchange, and the high cost of land and building materials have made property ownership difficult, espe...
In Nigeria’s dynamic economic environment, the real estate sector stands as a testament to both opportunity and adversity. The market's competitiveness is fueled by rapid urbanization, a burgeoning population, and evolving consumer preferences. However, these growth drivers are accompanied b...
In today's dynamic real estate landscape, especially within Nigeria's burgeoning market, the key to effective property sales lies not in listing features but in articulating benefits and outcomes. At the School of Estate and Business, we champion this transformative approach, empowering profes...
In real estate, the adage "location, location, location" remains as pertinent today as ever. At the School of Estate and Business, we emphasize that while design, amenities, and finishes are important, it's the property's location that fundamentally determines its value, desirability, and long...
When it comes to real estate investing and property acquisition, understanding why people buy is just as important as what they buy. Whether you're an investor, developer, or agent, knowing the psychology behind purchasing decisions can help you market properties more effectively and close dea...
As Nigeria experiences rapid urbanization and population growth, the construction industry faces the dual challenge of meeting housing demands while minimizing environmental impact. Sustainable building practices offer a viable solution, promoting structures that are environmentally responsibl...
Top real estate executives and industry thought leaders convened for the inaugural 1-Day Strategy event hosted by School of Estate, where they explored key topics such as innovation, investment, and the evolving real estate landscape. The event featured a distinguished panel of spe...
In the world of real estate, your ability to pitch effectively can make or break a deal. Whether you're presenting a new listing to potential buyers, pitching your services to homeowners, or securing investment for a new development, how you communicate your value proposition matters. A well-c...
Understanding consumer intent is pivotal in crafting effective marketing strategies, especially in the realms of real estate and business education. By aligning our approaches with the underlying motivations of our audience, we can foster deeper connections and drive meaningful engagement. Let's del...
As we navigate through 2025, Nigeria's real estate market presents a dynamic landscape brimming with opportunities for new investors. Rapid urbanization, technological advancements, and evolving consumer preferences are reshaping the sector, making it imperative for aspiring investors to stay ...
For 16 years, the Real Estate Business Course (REBC) has been the go-to program for realtors, investors, and industry professionals looking to sharpen their skills and gain deep insights into the real estate and construction sectors. Now, as we approach Session 67, happening from April 8 – 1...
Selling property in Nigeria is both an art and a science, requiring a keen understanding of the market, cultural nuances, and legal frameworks. As a realtor, your expertise can significantly influence the success of a transaction. However, even seasoned professionals can stumble into common pitfalls...
In recent years, technology has significantly transformed various industries, and the Nigerian real estate sector is no exception. The integration of advanced technologies has revolutionized how real estate professionals operate, enhancing efficiency, transparency, and client satisfaction. This arti...
Real estate investing can be one of the most rewarding ventures when done correctly. However, success in this field often hinges on a critical decision: selecting the right market to invest in. As part of the mission at the School of Estate and Business, where we aim to empower aspiring and establ...
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