Marketing to Millennials
Millennial home buyers have entered the housing market in a big way and they are now becoming the largest group of home buyers. As a new real estate agent, marketing to Millennials should be among your top priorities. You’ll want to begin building marketing campaigns that are specifically targeted towards this powerful group of buyers. Every marketer should have at least one Millennial marketing campaign developed. Millennials are people born between the early 1980s and the early 2000s. The home buying process will likely look different for every Millennial, but there are general steps you can apply to your customised marketing plan that will keep you on track and ensure you’re pumping out the right kind of content and messaging to Millennials.
However, it’s important to understand the facts about this young buyer segment. First and foremost, these buyers don’t buy houses for the same reasons as other previous generations. When it comes to buying a home, Millennials have certain priorities and traits not like others.
What Influences the Millennial Real Estate Purchase Decision?
As a separate segment of buyers, Millennials make up the majority of the current property buyers population in Nigeria. With that being said, it’s important to understand what influences the Millennial decision making process. For their generation, purchasing a home has numerous factors that influence the decision to buy a property. According to the Millennial demographic, one has to be aware that the generation will to purchase a property is because many have become homeowners from the time of their birth thereby knowing the value of purchasing one at an early stage. The decision of buying a home will hold more value to them with their knowledge of foresight and understanding of their priorities. It is also important to understand that this is the case with the older generations who have been given the knowledge of their lives and the value of buying a home.The majority of the Millennial generation do not have enough knowledge of what they want to buy; therefore when there is a property which suits their wants and needs, they will purchase it. They have been raised with a strong bias towards other people giving them their opinion and believing whatever they wish to believe in. The purpose of this research is to find out what benefits are there to the generations when they buy a home.
Who Do Millennials Prefer To Buy From?
The average Millennial will frequently head out to their computer and poke around online looking for products and services they can buy. This is why the online marketing of products and services that offer convenience, value, and selection is critical for attracting their interests and brand loyalty. This is one of the reasons why people seem to think a website with a lot of pictures is more appealing to Millennials than a text-heavy website. Millennials are visual in everything they do, which is why they prefer a website with pictures to something they can’t see. They also look for a website to be easy to navigate and engaging and to not be boring, which is why text-heavy websites don’t appeal to Millennials. Surprisingly, blogs are a great way to entice the interest of Millennials because they are so engaged in the world around them that they greatly enjoy reading about interesting stories like this one.
Where Do Millennials Like To Own Properties?
Another thing that is important when looking at the Millennial generations is where they like to live. Millennials are the most likely generation today to have moved at least 10 times in the last 10 years. A majority of young people tend to move to places that are exciting and fast-paced, and this can spill over into other areas of their life. For millennials, it is important that they feel like they are at the forefront of the world around them. This means they tend to be more adventurous and energetic, and oftentimes those choices can translate into their life choices in terms of where to live. Young people today yearn for security, whether it be through family or career or even private home ownership; their lives revolve around their future goals more than what anyone might assume
The Millennial generation is a large and important segment of society, and it will only get larger as time goes on. This generation is leading the way in new innovations and technology, with social media being just one of them. The education system is changing rapidly as more young people integrate themselves into life outside of their parents' homes. Millennials are also now most likely to own a home, with the number one goal being stability and comfort above everything else. Ironically enough, the stereotype of a Millennial moving from place to place doesn't guarantee that they won't want to settle down in the end.
