The Dos and Don’t of Marketing for Realtors/Agents

It takes skill to get marketing right as realtors/agents. When done correctly, it may be incredibly profitable and bring in repeat customers. However, if done incorrectly, it may result in a continuous stream of expired listings and a waste of time and money. Therefore, it’s critical to know the dos and don’t of marketing for realtors/agents, in order to develop a plan as a real estate marketer that enables you to maximise the most sales in the quickest amount of time.


The ‘appropriate’ marketing approach varies from real estate agent to real estate agent and from market segment to market segment. However, there are some things that everyone has in common. 


Here are some important dos and don’t of marketing for realtors/agents which you must pay attention to in order to achieve or maintain the top of your profession.


1. Do: Add Value

Home-seekers are no exception to the fact that people are considerably more likely to purchase from somebody they trust and can relate to. Although it is true that your goal is to sell real estate quickly, your clients will never have faith in you (let alone buy from you). 


On the other hand, customers will be more inclined to use your services if they perceive that you are working with them and for their best interests. Engage in active communication with your prospects; pay attention to what they are saying, identify their unique needs, and respond to them accordingly. 


You can provide them with extra bonuses, such as a free moving truck, if they decide to buy your property.


2. Do: Use Multimedia

Humans are visual creatures, especially when it comes to buying real estate. Generally speaking, the more high-quality multimedia you include with your listings, the better an impression it gives your customer. Therefore, a solid marketing plan demands that your listings include high-quality videos and photos.


In order to showcase the attributes of the property, agents should take high-resolution photos that comprise both broad-based and detailed images. Make sure that images don’t contain any unnecessary details that can distract the viewer, including pictures of sidewalks or other structures.


3. Do: Be Internet-Savvy

In today’s day and age, marketing for real estate agents simply cannot be done successfully without utilizing the force of the internet. Given that we get over over 500,000 monthly visitors on the PropertyPro website who either rent, lease, buy or sell properties through the internet, it makes sense for you to make yourself and your services known there too. 


Make sure your listings are visible on social media and feature both your listings and your services as a starting point. Make sure your homes are also listed on all well-known listing websites.


4. Do: Be Responsive

Being responsive is practically required when it comes to real estate agent marketing. While getting off to a fantastic start with prospects is positive, the process does not stop there. Sales can be earned or lost in a couple of seconds due to the intense competition. 


The likelihood that you will really convert more leads into sales increases with how responsive you are to your prospects. Be thorough when contacting prospects and when following up with them as well.


5. Do: Encourage Referrals

Building a positive reputation based on trust is a complicated process that can only be done in due time. One of the most underrated yet highly effective ways to achieve this is to show your prospects why they should trust and choose you over other real estate agents. Showing them your success stories is a great way of convincing them of the same.


Additionally, you can also build a partnering program with your clients, where they get benefits if they make a successful referral.


6. Don’t: Neglect Past Clients

One consistent marketing strategy is word-of-mouth advertising. It’s a given that some of the people you spend time getting to know will recommend you to others in the neighbourhood who require your services.


Neglecting previous clients is another issue with some real estate professionals who don’t comprehend concepts like social media marketing. We’re not saying you have to talk to them every day, but you should still do so occasionally.


7. Don’t: Ignore Traditional Marketing

Although digital marketing has taken over the real estate markets, traditional marketing is still very much alive and well. Despite the fact that a significant portion of the population uses the internet a lot, there are still people who prefer to interact with the physical world and see little value in digital platforms.


Simple actions like placing ads in publications like newspapers and magazines and distributing fliers can go a long way toward drawing more customers. They don’t take up a lot of time, money, or maintenance, and when combined with digital marketing strategies, they help real estate agents build a strong marketing plan.


8. Don’t: Forget To Be Human

Real estate marketing strategies can start off strong with the use of amazing technologies like outsourcing and automation. However, they do not serve as a substitute for face-to-face communication.


Customers are smart, and they can identify the difference between you and a computer from a long distance away. Finding the ideal balance between automation and human answers is crucial.


9. Don’t: Forget to sell the Community

People are buying homes, it’s true, but they’re also investing into a neighbourhood. People’s desire to relocate there may be badly impacted if the community is not developed. 


You must market both the neighbourhood and the home if you don’t want to lose buyers because of it. This can entail including details about the local attractions in your home’s description.


Remember, these dos and don’t of marketing for realtors/agents is just a guide to build on, not a rule book of real estate marketing. Seize the good concepts and expand upon them. Making your own marketing

goals and establishing the rules works in real life.