Real Estate Marketing: How To Better Run Paid Ads On Google

• Damilare

Harnessing the power of Google ads can be a game-changer, provided it's done right. Many real estate professionals invest substantial amounts in Google ads without reaping the anticipated profits. The question is, can you advertise on Google and achieve the expected results in Real Estate Marketing? Absolutely! So how?

1. Segment Your Audience by Income

In Google AdWords, the ability to target ads based on demographics is a powerful tool, especially in Real Estate Marketing. Income segmentation is key. If you're promoting a luxury building in an upscale neighborhood, tailor your ads to reach those with the financial capacity to invest. Avoid spending resources on individuals who may desire the property but lack the necessary financial means.

2. Filter Ads by Geographic Location

Imagine advertising a portfolio of properties in Lagos and receiving inquiries from much deeper places across the country. Filtering your audience by location is crucial. Focus your ads on the city where you operate, ensuring that your budget is directed towards potential customers in your region. A strategic approach prevents wasted resources on leads outside your target area.

3. Use the Right Keywords

The success of Google advertising also largely lies in using the keywords your audience employs. Understand the terms and abbreviations your potential clients use. Utilize free keyword suggestion tools to refine your keyword strategy, ensuring your ads align seamlessly with your audience's search patterns.

4. Remove Negative Keywords

Optimize your ads by removing negative keywords that attract an audience unlikely to convert. Negative keywords that may relate to the topic of the ads but may attract an audience that won't converts. For instance, if you're selling apartments, eliminate keywords like "rent" to avoid attracting individuals seeking rental properties, especially if you are working with a limited ads spend budget. This precision enhances the effectiveness of your ads, reducing cost-per-click and increasing the likelihood of conversions.

5. Conduct A/B Tests

Exercise curiosity and experimentation in Real Estate ads. A/B testing allows you to compare variations and identify the most optimized versions of your ads. Test different ad copies, headlines, and even the inclusion of property values to determine what resonates best with your audience. This approach ensures continuous improvement in building up your preferred target audience.

You can learn more about Real Estate Marketing by signing up for our Real Estate Business Course. Learn the art of effective Google advertising, sales funnel, and optimizing your ads for maximum impact. Enroll now!